Major Initiatives

Case Studies of Innovative Corporate Responses to Communicable Diseases (2006–2007)

Doing Well by Doing Good, ed. Susan Hubbard and Satoko Itoh
Corporations around the world have implemented innovative programs to respond to the spread of HIV/AIDS, malaria, and tuberculosis, and these have played an important role in improving the health of their workforces, the communities in which they operate, and people around the world. FGFJ researchers compiled case studies of especially effective programs in order to identify models that corporations, particularly Japanese firms, can emulate or look to for inspiration. Information on these cases was gathered through research, field visits to project sites around the world, and interviews with corporate executives. The case studies were presented at a major conference in Tokyo in February 2007 and published in Japanese and English.

Doing Well by Doing Good, ed. Susan Hubbard and Satoko Itoh

Contents Foreword
Tadashi Yamamoto, President, Japan Center for International Exchange

    1. Communicable Diseases and the Corporate Sector[pdf 196kb]
    2.  Anglo American Mining for Health
    3. The Coca-Cola Company Leveraging Networks to Fight AIDS
    4. DaimlerChrysler South Africa A Model for Public–Private Partnership
    5. Sumitomo Chemical Saving Lives with Better Nets
    6. Toyota South Africa Motors Mainstreaming HIV/AIDS Programming
    7. Bayer China Empowering the Media to Save Lives
    8. Central Azucarera Don Pedro Local Partnership for Better Health
    9. Standard Chartered Bank Championing the Fight against AIDS in the Workplace and Community
    10. Taisei Construction Corporation Bridge to Health
    11. Levi Strauss and Company Taking Chances and Taking the Lead
    12. M•A•C Cosmetics Dedication to a Powerful Brand Image
    13. MTV Unleashing the Power of Mass Media to Fight AIDS

Copyright © 2010 Japan Center for Internat


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